Brand guidelines
Welcome to the AccuWeather brand center. This guide contains the official assets and rules you need to apply our visual identity correctly.
AccuWeather provides the world's most sophisticated weather intelligence to make lives simpler, safer, and better. Our mission is to save lives and protect property.
We combine weather data, technology, and human insight to improve lives and businesses. A trusted global weather source, AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property damage.
Attribution Requirements
You are required to display proper attribution when using AccuWeather data. Please include an AccuWeather logo, linked to https://www.accuweather.com in clear view on your app or product. The AccuWeather logo with linking must appear on all pages and screens where AccuWeather content appears, as stated in the Terms of Use. Excerpt below:
In all uses of the APIs and the API Data which are licensed hereunder, Developer shall attribute AccuWeather by name and using AccuWeather brand logo as the source of the API Data.
Brand Colors
Click on any color value to copy it to your clipboard.
Hero Orange
Light Neutral
Dark Neutral
White
Black
Primary Logo
The primary logo includes the sun and AccuWeather text in line. They should never be applied separately or rearranged.
Clear Space
A minimum of 1/2 the height of the sun is required for clear space around the logo. This protects the logo from competing graphic elements.
Minimum Size
The entire width of the in-line logo should never be less than 70 pixels on digital applications. For spaces smaller than 110 pixels, use the small space logo artwork.
Small Space
In spaces smaller than 110 pixels, the small space logo artwork should be used. The logo should never appear smaller than 70 pixels on any digital applications.
Download Primary Logo
Stacked Logo
The stacked logo includes the sun with AccuWeather text below. It should only be used when space does not allow for the primary logo.
Clear Space
A minimum of 1/4 the width of the sun is required for clear space around the logo. This protects the logo from competing graphic elements.
Minimum Size
The stacked logo should never appear smaller than 40 pixels on digital applications.
Small Space
In spaces smaller than 110 pixels, the small space logo artwork should be used. The logo should never appear smaller than 70 pixels on any digital applications.
Download Stacked Logo
View all stacked logo formats
For additional brand guidelines and usage questions, please refer to the Terms of Use or contact our team at sales@accuweather.com.